The 5 Sexiest Assets to Invest in Right Now (According to Sharon Lechter)
If you’ve been following me for a while, you know I’m always talking about how to make your money work harder for you because working harder for your money isn’t the solution. In this recent episode of the Money Ripples Podcast, I got the honor of sitting down with one of the original architects of financial literacy: Sharon Lechter.
If the name rings a bell, it should. Sharon is the co-author of Rich Dad Poor Dad, Cashflow Quadrant, and the creator of one of the biggest financial movements of our generation. But what most people don’t realize is that she’s also a serial entrepreneur, an inventor, and a legacy creator who’s been investing for nearly five decades through booms, busts, and everything in between.
In our conversation, we dug deep into the real “sexy” assets that most financial advisors don’t want to talk about.
Sexy Asset #1: Ground (Real Estate)
Sharon’s first “G” is no surprise: ground. Real estate is a timeless asset, but it’s not just about buying a house or flipping a rental anymore. You need to understand the numbers, the markets, and the financing. What’s different today versus 2008? Tons. Most homeowners now have equity and low fixed-rate mortgages. This isn’t a bubble this is a bottleneck. And therein lies the opportunity for smart investors who know how to read the market and structure a deal.
“In 2008, people were over-leveraged. Today, they’re sitting on 4% mortgages and equity. The dynamics are totally different.” – Sharon Lechter
Sexy Asset #2: Grub (Food & Agriculture)
Want to know what’s really recession-proof? Food. Whether it’s farmland, food supply chains, or even companies innovating in food tech, grub will always have a seat at the investment table. Sharon’s dad owned orange groves, and from age 10, she learned the value of recurring income harvested every season. That lesson still holds true today.
Sexy Asset #3: Gold (and Precious Metals)
Gold may not be flashy, but it’s secure. When markets get volatile, investors flock to gold and for good reason. It’s a hedge against inflation, a store of value, and a universal currency. While the price of gold fluctuates, Sharon reminds us that its value often increases when everything else is uncertain.
Sexy Asset #4: Guns (Security & Defense)
This one might surprise you but when economies become unstable, demand for security rises. Sharon isn’t saying you need to buy an arsenal, but she is pointing out that companies and sectors tied to protection whether it’s personal, digital, or national are consistently in demand during volatile times. Think cybersecurity, manufacturing, and home defense.
Sexy Asset #5: Gas (Energy & Utilities)
Power. Literally. We’re talking oil, natural gas, electricity, renewables you name it. No matter what happens in the world, people need energy. Sharon emphasizes that investing in power and energy infrastructure is an essential part of protecting and growing your wealth.
Bonus Asset: Digital Currency (Yes, Even Bitcoin)
We couldn’t skip this one. Sharon and I talked about crypto not from a speculative hype standpoint, but from a strategic diversification lens. She made it clear: don’t invest your grocery money into Bitcoin, but don’t ignore the digital revolution either.
She’s personally invested in Bitcoin and encourages others to look beyond just the coin itself and into the businesses supporting the blockchain ecosystem. It’s not about FOMO it’s about understanding macro trends.
“Digital currencies are here to stay. Invest in the companies that support the infrastructure, not just the shiny coin.” – Sharon Lechter
How to Stay Informed and Empowered
Sharon’s approach to investing isn’t about guessing. It’s about being informed, thinking long-term, and surrounding yourself with people who’ve been through more than one market cycle. That’s why she launched her monthly Let’s Talk Money webinar where she updates investors on exactly what she’s watching in the market and what moves she’s making.
If you’re tired of hearing “diversify” and only being handed a portfolio of mutual funds, it’s time to think differently. True diversification means spreading across asset classes not just across Wall Street’s limited inventory.
Final Thoughts: Build a Legacy, Not Just a Portfolio
What I love about Sharon’s message is that it’s not just about the money. It’s about freedom. It’s about impact. It’s about using your financial power to create a legacy of stewardship, generosity, and contribution.
And if you want to learn how to do that, you’ve got to think beyond what traditional finance teaches.
“Your legacy isn’t what you leave behind. It’s created every day by the lives you touch.” – Sharon Lechter
So, the next time someone tells you to “diversify,” ask yourself: into what?
Because the world is changing and those who know where the real sexy assets are will be the ones writing the next Rich Dad story.