How YouTube Can Help You Raise More Money and Real Estate Deals

If you’re still grinding on cold calls, mailers, and “networking coffee chats,” I’ve got news for you, YouTube might be the most powerful capital-raising tool you’re not using.

That’s exactly what I discussed with Kyle Stanley, an investor who turned his YouTube presence into a pipeline for deals, private money, and partnerships. He didn’t do it by chasing views or being flashy. He did it by showing up, sharing his process, and giving value before asking for anything in return.

From Scarcity to Abundance

Kyle started out like a lot of investors hustling, grinding, trying to find deals and funding.

Everything changed when he stopped keeping secrets and started sharing. He built a YouTube channel where he talked about what he was learning, what worked, and even what didn’t.

That shift from scarcity to abundance created a ripple effect. Deals and investors started coming to him. As he put it, “If you give without expecting anything back, it’ll come back tenfold.”

Why YouTube Works (Even for Real Estate)

Here’s the key: people invest in trust, not tactics.

There’s a reason marketers call it the “7–11 Rule” your audience needs seven hours and 11 touchpoints before they’ll truly trust you. YouTube makes that possible on autopilot. While you sleep, your videos are working showing who you are, what you know, and how you think.

Unlike quick-hit social posts, YouTube builds depth of trust. It’s a slow burn that compounds.

Don’t Be a “Guru” Be Real

You don’t have to be the expert right away. Kyle says there are three ways to build a channel:

The Expert – Teach what you know.

The Reporter – Interview people who know more than you.

The Documentarian – Show your journey even the mistakes.

Each of those builds trust because they’re genuine. And in a world full of hype, authenticity wins.

For Passive Investors Too

Even if you’re not raising capital, you can use a podcast or YouTube channel to connect with quality operators. Interview them. Ask them real questions. Learn how they think. Before long, you’ll have a curated network of people you trust and so will your audience.