Why Focusing on Value Over Price Creates True Wealth
When I look back at my journey from being stuck in a scarcity mindset to becoming financially free, one of the biggest shifts I made was this: wealthy people don’t chase the cheapest option they focus on value.
I used to be the guy who obsessed over price tags. I’d compare the cost per ounce at grocery stores, skimp on air conditioning to save a few bucks, and even brag if I could take a date out for less than the year we were in. But here’s the problem: focusing solely on price kept me broke.
Why the Cheapest Option Can Be the Most Expensive
I learned the hard way that chasing cheap often leads to lower quality, more problems, and wasted time. Take blenders, for example. I used to buy those $20 ones that couldn’t even handle ice. Every year, they’d break, and I’d replace them over and over again. Then I finally invested in a BlendTec for $300. Fifteen years later, it’s still running strong, and when it did need a fix, they replaced it for free.
See the difference? One was a cost, the other was a long-term investment.
Wealthy People Think in Terms of ROI
Here’s what separates those living in abundance from those stuck in scarcity: the wealthy focus on the return on investment (ROI), not just the price.
If I spend $25,000 to work with a client but help them create $800,000 in passive income, that’s a no-brainer. Yet I meet people with millions sitting in accounts who hesitate over a few hundred bucks a month for coaching. They’re so focused on what they’re spending that they can’t see what they’re missing out on.
Value Drives Freedom
Financial freedom isn’t about a magic number it’s a feeling of abundance. When you focus on value, you naturally make smarter choices:
- You invest in quality assets and services.
- You hire experts who help you grow your wealth.
- You avoid costly mistakes that come from going cheap.
And the best part? You create more time, money, and freedom to live life on your terms.
The Mindset Shift You Need Today
Next time you face a decision, stop asking, “What’s the cheapest option?” and start asking, “What’s the greatest value I can get here?”
Because here’s the truth: if you want to build lasting wealth, price is secondary value is everything.