How to Use a Podcast to Grow Your Business and Build Powerful Connections
I want to let you in on a strategy that’s been a game-changer for me and my guest on the Money Ripples Podcast: using a podcast not just as a platform to share ideas, but as a tool to grow your business, build lasting relationships, and attract your perfect clients.
In my recent conversation with podcasting and real estate expert Dave Dubeau, we broke down how he’s helped investors raise over $325 million largely by leveraging the power of targeted podcasting. Dave isn’t just talking theory; he’s been living it. And what he shared with me could change the way you think about marketing forever.
Why Most Podcasts Fail to Grow a Business
When I started podcasting, like so many others, I thought the goal was to land the big names, build a massive audience, and hope that some listeners would figure out what I do and reach out. Dave shared how he went down the same path chasing interviews with industry celebrities, spending hours creating content, but seeing minimal results.
What changed everything for him and what can change everything for you is a simple shift in strategy: stop focusing on building a faceless audience, and start focusing on interviewing your ideal clients.
The Big Shift: Podcasting as a Client Attraction System
Dave introduced me to the idea of “skipping to the front of the line” by booking interviews with the very people you want as clients. Instead of playing a numbers game, he focuses on quality conversations with people who already fit his ideal client profile. During the interview, he makes it all about them highlighting their work, giving them free exposure, and building a genuine relationship.
After the interview, he follows up with a simple question: is there room to improve their business in the area he specializes in? And that’s where the magic happens conversations turn into clients.
Why This Works So Well
Most business owners value free publicity, authentic connections, and opportunities to share their expertise. By offering them a platform, you’re providing massive value before ever pitching your service. As Dave puts it, you’re leading with the giving hand.
This approach does more than sell it builds trust, opens doors, and creates ripple effects in your industry. It’s a strategy that works whether you’re raising capital, offering coaching, or selling high-ticket services.
Lessons Learned from Real Estate
Dave also shared what he’s learned from his own journey in real estate since 2003. After trying to operate properties himself, he pivoted to being a passive investor, focusing on what he enjoys and does best: marketing.
His advice? Bet on the jockey, not the horse. That means investing in people with a solid track record, good communication, and experience weathering economic cycles.
It’s a lesson that applies just as much to your podcast strategy as it does to investing people are everything.
The Ripple Effect of Podcasting
A podcast done right can have ripple effects far beyond just your guest. It helps your guest grow their business, provides valuable content for your audience, and strengthens your reputation as someone who creates value.
In Dave’s words, it’s about creating win-win situations where everyone benefits.
And the beauty of it? Podcasting can help you build your network, expand your influence, and generate revenue all while doing something you enjoy.
Ready to Get Started?
Dave has laid out his system step by step in his book 20 Accredited Investors, which you can grab at 20AccreditedInvestorsBook.com. Whether you’re in real estate or any other industry with high-value clients, this strategy can help you attract the right people and create real impact.
Remember, listening to ideas isn’t enough you have to act on them. So, what’s your next step? Could a podcast be your key to bigger opportunities and deeper connections?